Consulting

I help companies design for human agency in the age of smart machines.

When users feel they matter, brands win. The best brands create cultures of Access, Responsiveness, and Co-creation (ARC) to reduce friction, increase transparency, and build the creative muscle and contributions of their users. This isn’t just a fancy acronym—it’s how I’ve helped teams at Time, Disney, Samsung, AOL, and SurveyMonkey break through the noise and build category-defining products with insight, smart integration of human content design, and strategic vision that builds winning categories. You can too.

As agentic AI transforms consumer expectations, the companies that win will be those that understand: software can do the work, but humans (consumers and employees) still need to feel agency. I help you navigate this shift—whether you’re repositioning or reorganizing for AI transformation, validating a new product concept, or building thought leadership in a category being redefined by automation.

How Agentic Orchestration Changes Everything

Companies winning in 2025 understand this: AI agents don’t just automate tasks—they orchestrate entire customer journeys, anticipating our needs. This fundamentally changes how you need to think about:

Product Strategy & Positioning

• When AI can comparison shop, negotiate, and execute transactions for your customer, what’s your actual value proposition?
• I help you identify which parts of your customer experience become commoditized by agents vs. which create real competitive advantages.
• Case: How do real estate platforms compete when AI agents can scrape listings, schedule tours, and negotiate offers autonomously?

Customer Development & Research

• Traditional personas assume humans make decisions. Agentic systems make decisions on behalf of humans based on preference models.
• I help you understand: Are you selling to humans or to their agents? How do you validate preferences when the “customer” is software?
• Research methods need to shift from “what would you click?” to “what instructions should you give your agent?”

Content & Marketing Strategy

• When search becomes “answer engines” and agents filter information before humans see it, SEO becomes GEO (Generative Engine Optimization)
• I conduct GEO audits: Is your content structured so AI agents cite you correctly? Can agents extract your key differentiators?
• Your marketing needs to convince agents you’re the right choice and give humans reasons to override their agent’s recommendation when you want them to.

Go-to-Market for Agentic Products

• Building agent-mediated apps where users delegate decisions to AI? It’s a classic cold start problem: agents need training data about preferences.
• I help you design onboarding that builds user preference models without overwhelming them.
• Framework: Access (can the agent reach your product?) Responsiveness (can it understand pricing/availability in real-time?) Co-creation (does using your product improve the agent’s model?)

ARC in the Agentic World

Access: Are your APIs, data structures, pricing, and content transparent enough for AI agents to evaluate you? Are you scaling content wide enough through syndication and GEO to create reach? How do you give teams agency to find their own paths inside the tech?

Responsiveness: Can you provide real-time answers to agent queries at scale? Is your knowledge base (training models) differentiated and fine-tuned, for example through RAG (Retrieval-Augmentation Generation)? How do you use agentic technologies to design two-way communication between set strategic goals and new, verticalized opportunities?

Co-creation: Do user interactions with your product generate the signal that makes their agents smarter? How do you reward signal carriers? What incentives help align internal teams, consumers—even future AI systems that will be significantly smarter than humans—align and support goals of autonomy and agency?

Services offered

Marketing & Positioning

• Content strategy for human + AI audiences
• GEO/SEO audits
• Concepting
• Naming
• Content Strategy & design
• Deck & collateral design
• Thought leadership
• Copywriting
• Product Marketing
• Distribution and syndication

Strategy & Customer Development

• Business model design
• Positioning for agent-accessible vs. agent-resistant categories
• Ideal Customer Profile & Persona development for agents and humans
• Agent-mediated customer journey mapping
• JTBD analysis for agents 
• Market research
• Competitive analysis 
• Agentic threat/opportunity assessment
• Sales enablement

Companies I’ve worked with:

Time Inc./Time Warner
Disney Consumer Products
Booknet Channel
Bertelsmann bol.com
Ziff Davis
Samsung
New York Daily News
Citi REL
AOL
tyntec
Simply Engaged
Zemanta
Dachis Group
SurveyMonkey
Steemit
Kowala
Gilded

Whether you’re at the idea stage or ready to scale, I can help with content design, customer development, go-to-market strategy, and thought leadership. Let’s talk about how agentic technology changes your business.

craig@craigbromberg.com or send a note through this form.